The SOFLETE Crew Hits Boulder, CO
EXCURSIONS

The SOFLETE Crew Hits Boulder, CO

The SOFLETE HQ Crew shows up to Boulder, CO. Of course, the first stop.... a gym. Huge thanks to CrossFit ETB for letting us come #ClangAndBang in your weight room. After a very professi...

FITNESSMeasuring What Matters
FitnessWhy Your Detox Is Bull$h!t

Why Your Detox Is Bull$h!t

Cleanses and detoxes seem to have taken hold as a trend in the diet industry. A cleanse or detox diet usually restricts specific types of foods or entire food groups. Sometimes food itself is even...

AUDIODIE LIVING Podcast Ep. 11 - John Dill

DIE LIVING Podcast Ep. 11 - John Dill

Doug and Aron sit down with John Dill to discuss his time in the Army, how he "found" fitness, the importance of proper movement, and how to set organizational culture as a leader who demands exc...

SHOOTINGFear: The Final Marketing Frontier

Fear: The Final Marketing Frontier

Welcome to America 2017. A place that many feel is reminiscent of New Jack City, a film that highlighted the violence surrounding the crack cocaine epidemic of the 80’s and 90’s. We live in a coun...

FITNESSReppin' Yo Sets

Reppin' Yo Sets

Sets and Reps are the units of measurement in the recipe of training. Coaches go after specific stress adaptations in their workouts by manipulating the set, reps, and recovery scheme in the worko...