One of the first conversations coaches have with people is about their goals. To best do our jobs, we need to know what it is they out of their training program. 
Check out this explanation of why you see people arching so hard in their bench presses and what it provides to you as a lifter.
Die Living. What does that mean to you? You see our guys jumping off mountains with wing suits, fighting in armed conflicts, hunting the unspoiled corners of the world, and generally being larger than life. But, what if none of those things interest you? What if your life feels smaller than you want, but you don't think it should be a pursuit of quiet desperation? We all have different limits and desires, our message is that you should find the ragged edge of those desires and push the limit.
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