Die Living

The Mindful Way

The late, great neuroscientist Victor Frankel once said,  “Between stimulus and the response, there is a space, and in that space is our power and our freedom”. We have the power to focus our a...

If You Were Running From A Tiger, and Couldn't Push Your Friend Down, Would You Live?

The world of fitness is growing. As it grows, we as coaches have to keep up and keep learning if we expect to be able to continue to produce the best human body possible. 90% of us who train other...

Announcing The SOFLETE Nutrition Program (With Teddy Bear Night Night Cookie Dough Balls)

Months ago we began digging deeper into the production of a SOFLETE cookbook in response to requests from our customers and athletes. As we did so, the amount of information and the quality of inf...

Anabolic Window or Anabolic Barn Door?

You don’t have to dig too deep into the internet before you will come across researchers and bro science experts alike referencing a supposed sweet spot called the “anabolic window”.

Why Your Detox Is Bull$h!t

Cleanses and detoxes seem to have taken hold as a trend in the diet industry. A cleanse or detox diet usually restricts specific types of foods or entire food groups. Sometimes food itself is even...