Die Living

Why?

I'm sitting in an undisclosed location in the desert. I have a lot of time to think. We get a lot of emails asking what program is best for an individual. Those questions made me realize that a lo...

Making The Impossible Possible

At some point in our lives, we look back and begin to question if we are following the path that we had envisioned. Introspection is a normal and necessary part of growth, and the answers it unco...

Setting Your Nutritional Goals

As the resident SOFLETE Dietitian, the number one question I hear from our customers is: “Is the SOFLETE Nutrition Program right for me?” The answer of course is a resounding YES! The program is d...

Fortitude - Forged Through Fire

What separates the Elite from the Amateur? Is it their training regime? Recovery protocol? Nutrition?  Genetics, perhaps? What makes the best of the best? What makes them better than you? Every e...

Overcoming the Intermediate Phase

As athletes or pursuers of complex skills, many of us get caught in this slow, frustrating purgatory of development known as the "intermediate phase." This is where we plateau, stagnate, and perha...