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Whey is a great way to SUPPLEMENT your protein intake- but it's not meant to entirely replace real food. For many people time is a factor- not everyone has time to cook up half a dozen eggs after their workout
  • 2 min read
We're living in an age where corporations spend billions to convince us that the solution to every foot problem is a shoe –enough cushion to coddle a baby elephant. But in this wild, raucous rodeo of endurance, it's not just about the shoe. It's about the hoof inside it.
  • 3 min read
Don't lose your hydration. Be smart. Drink wisely. Hydrate like it's the last thing you'll ever do. Because it might just be.
  • 3 min read
Former MARSOC Raiders get together to talk fitness, culture in SOF, and diet- while they live fire clear a shoot house utilizing basic principles of CQB.
  • 1 min read
  • 1 min read
Growing up, anytime I prefaced a statement with, “I wish,” my mother always replied, “If wishes were horses, beggars would ride.” I found it annoying. Later in life, after joining the Marine Corps, my Platoon Sergeant expressed the same sentiment differently, “You can wish in one hand and shit in the other and see which fills up first.”  
  • 5 min read
One of the first conversations coaches have with people is about their goals. To best do our jobs, we need to know what it is they out of their training program.
  • 4 min read

Reading is like doing deadlifts for your brain, it makes your intellectual core stronger.Timothy Bates and Stuart Ritchie, researchers at Edinburgh University, followed more than 17,000 people in England, Scotland and Wales over 50 years and empirically demonstrated that "Children with higher reading and maths skills ended up having higher incomes, better housing and more professional roles in adulthood." Reading is something you can do for you, purely to serve your own purposes. Read and grow strong.
  • 11 min read

Check out this explanation of why you see people arching so hard in their bench presses and what it provides to you as a lifter. 


  • 1 min read
  • 7 min read

Die Living. What does that mean to you? You see our guys jumping off mountains with wing suits, fighting in armed conflicts, hunting the unspoiled corners of the world, and generally being larger than life. But, what if none of those things interest you? What if your life feels smaller than you want, but you don't think it should be a pursuit of quiet desperation? We all have different limits and desires, our message is that you should find the ragged edge of those desires and push the limit.

  • 3 min read