Get Free Shipping On Any Order Over $75
BLACK FRIDAY BLOWOUT: 50% OFF OUR GYM DUFFEL & 30% OFF ALL T-SHIRTS THRU SUN, NOV 29TH » 0 days 00 hrs 00 min 00 sec

KNOWLEDGE IS POWER — SOFLETE

Heel Pain is a Real Pain

pastedGraphic.png

Plantar fasciitis is one of the most common foot problems causing pain on the sole of the foot near the heel.  This condition alone results in approximately two million visits to both foot specialist and primary care physicians each year. The condition is caused by inflammation of a thick band of tissue that runs along the bottom of the heel to the toes.

Read more

Why?

I'm sitting in an undisclosed location in the desert. I have a lot of time to think. We get a lot of emails asking what program is best for an individual. Those questions made me realize that a lot of people don't actually know why they are going through the motions of working out. Jamming out to some Steve Earle and on my third cup of Turkish coffee, you guys are about to get another window into my furiously spinning ADD brain. Today I'm going to explain the most important thing you can possibly identify in your training:  The reasons behind your striving. 

[training-ad]

Read more

Failing to Prepare is Preparing to Fail: Life Advice From A Guy Who Knows

A discussion in the SOFLETE Team Room got me thinking about all the stupid things I’ve done that could have shortened my stay on this earth. Sometimes those things were necessary or at least unavoidable. The extremities of combat or the exigencies of professions like emergency services place practitioners in situations that demand an acceptance of risk. But a lot of times my narrow escapes were the results of being under-planned, under-trained, or under-aware.

Read more

DON'T MISS OUT ON SPECIAL SOFLETE OFFERS & UPDATES