Get Free Shipping On Any Order Over $75

This section doesn’t currently include any content. Add content to this section using the sidebar.

Image caption appears here

Add your deal, information or promotional text

KNOWLEDGE IS POWER

You don’t have to dig too deep into the internet before you will come across researchers and bro science experts alike referencing a supposed sweet spot called the “anabolic window”.

No one wants to be the one to say it, but here’s the truth:

You don’t need to eat a steak that big.

Everyone loves the idea of a 24 oz porterhouse steak, but the reality is that that shouldn’t be the gold standard. The gold standard is set by quality, not quantity.


With the growing popularity of UFC, and consequently Mixed Martial Arts, and the U.S. Military’s focus on ground combatives as a hand to hand fighting solution, Brazilian Jiu-Jitsu has become one of the most popular combat sport systems in the United States today.

Finding a training home can be a challenge, but armed with the right mindset for training you will be able to find a facility and professor that can aid you in your journey.

 

MSgt Cody Alford has devoted a career to representing the finest attributes of the Marine Corps. and specifically the Marine Raiders. His battle with the effects of Traumatic Brain Injury is a testament to the resilience and fortitude of the service members who rise to perform these jobs. We're proud to have Cody on the team at SFLTHQ. #DIELIVING

 

Americans vision of strength and fitness shifted in the late 1970s. When guys like ArnoldSchwarzenegger and Lou Ferrigno began appearing in films and on television, what we thought about strength training became about one thing: size.

The nascent world of health and fitness soon shifted focus, with sheer mass -- as opposed to all-around health and fitness -- being the arbiter of men’s health. Magazines likeMuscle and Fitness, Shape UpandStrength & Health began pushing pictures of guys built like comic book heroes, their oiled muscles rippling off the page, and the supplement industry suddenly exploded with men looking for mass.

The public safety and military worlds soon fell right in line. Cops worked toward having a “physical presence,” firemen wanted to impress the soccer moms at the grocery store, and military guys wanted to look like the G.I. Joe cartoons they grew up watching.

This trend continued on through the 1980s, with the ubiquity of shredded Gold’s Gym shirts and the legendary Muscle Beach acting as the benchmark for what was and what wasn’t defined as “fitness.” We watched American Gladiators and ate our Wheaties in hopes that we too might curl those massive, octagonical dumbbells, our crewcuts and biceps glistening in the sun.

It wasn’t until the mid-to-late 90s that we began to see a shift in our values and focuses, a shift that continues to manifest today in the idea that fitness and strength doesn’t necessarily mean being the biggest and most physically imposing.

And while mass and size are fine if aesthetics are your main goal, or if you’re a naturally large human, science would argue that you don’t need size to see massive gains in strength.

[nutrition-ad]

Search